8 Easy Ways to Make Your Business Card More Effective

Three types of people design business cards: business owners and professionals who use templates because they lack design training; good designers who create functional cards; and great designers who make awe-inspiring business cards.

Want to be in that third group? These 8 ways to create original business cards will have you making wow-worthy designs in no time.

Contact info:

Everyone has a preferred way to communicate, whether via phone, social media, or something else. Learn how your audience likes to talk, then provide that info so they’ll feel comfortable answering your call to action.

Images:

A hi-res photo that’s cropped just right spot can showcase your work, or an original illustration can tell customers about your brand personality. And since business cards are two-sided, you can even dedicate one whole side to an image.

Materials:

Paper business cards are comforting and expected. But instead of cheap paper, opt for thick or eco-friendly card stock. You can also use something more innovative, like wood, metal, or cloth. These materials’ unique textures will make your card more memorable.

Shape:

Shaped business cards are great attention getters. Something as simple as rounded die-cut corners can exceed expectations and create a positive reaction. Or, you can go all-out with a card shaped like the brand’s product to showcase its handiwork.

Imprint method:

Some business cards need PMS or CMYK printed inks, but others are open to options like embossing, debossing, foil stamping, or letterpress printing. These textured imprints will make your card stand out and help clients create stronger memories of your brand.

Color and type:

Colors and typography impact how people perceive a brand—so be aware of how they portray the brand’s identity. You’ll also want to consider how these choices will interact with the imprint method to ensure that they work well together.

Layout:

No matter how simple or complex your business card, it needs a logical layout. Placing elements in a clear order creates hierarchy and guides the viewer’s eye from one point to the next.

Format:

Your business card needs the proper bleed and safe zones, resolution, and file extension to avoid print errors. And don’t forget to proofread the design, so your copy will look clear and professional.

These 8 tips were brought to you by the expert designers at Company Folders, a print design shop that specializes in print marketing.

Editor's choice

Search