Behind every brand is a logo, and behind every logo is a designer. Whether you’re a beginner or an experienced professional, you have probably realized logo design can be a thorny problem. Creating a logo for yourself is difficult because you have to set aside some personal preferences to better showcase your brand. But creating a logo for a client isn’t any easier, because then you have to learn about a whole new brand.
The good news is, there are plenty of logo design resources that can help you, like this guide to company logos. Follow its seven principles to make sure your logo has all the right components.
A logo is not just made to represent a brand. It also has to inspire customers to interact with that brand. Make your logo appealing to your audience’s interests, so they will be more responsive to it.
When everyone in an industry uses similar symbols or colors in their logos, it’s tempting to follow suit. Instead, try to be original and create a logo no one has ever done. Then it will be easier to identify.
There is nothing wrong with creating a modern logo, but be wary of trends. They spring up quickly, but they also fall off the face of the earth quickly. You don’t want your logo to lose its appeal just because a trend goes out of style.
Strive for boldness with your design. It should include some exciting elements that people have not seen in that type of logo before. This one-of-a-kind logo will give people the impression that its company is innovative, too.
You’ve probably met someone who was too busy to keep their own thoughts together. A logo with too many design elements is very similar: it sends customers too many brand messages and confuses them. Strip out unimportant parts of the logo, so it can give one clear message.
Even experienced designers can get sidetracked creating a cool logo. But then you finish the project and realize your creation doesn’t match the brand you made it for. Before finalizing design decisions about symbols, colors, and the like, think about how they work with the brand identity you received at the start of the project.
Logos are constantly on the move. They show up on the web, in print, and even on signs along the road, so they need to be ready to work in any situation. Make sure you can still read your logo when it’s shrunk to a small size, blown up big, or printed in black and white.